Last Updated: August 10, 2026
This Cookie Policy explains how Hair Explained INC ("we", "us" or "our") uses cookies and similar technologies on our websites, web applications and other online services that link to this Policy (together, the "Service").
This Policy should be read together with our Privacy Policy and Terms of Service.
What Are Cookies
Cookies are small text files stored on your device (computer, smartphone and others) to recognize your device and remember certain information about your visit (for example, your login session or language choice). In this Cookie Policy, we use the term "cookies" to refer to all of these technologies.
Who We Are
The Service is operated by:
Hair Explained INC Email: privacy@hairexplained.io
We are the data controller for personal data processed via cookies. Our EU representative's details are in our Privacy Policy.
How We Use Cookies
We use cookies and similar technologies for essential functions, analytics, and advertising, subject to applicable legal requirements, including consent or opt-out requirements where applicable. Advertising cookies and pixels help us measure the performance of our marketing and reach potential customers on other platforms. We enable advertising cookies and pixels only for visitors located in the United States, and you can opt out of them at any time.
Strictly Necessary Cookies
These are essential for the Service to function and cannot be disabled. They are necessary for:
- logging into your account;
- maintaining your session and security (e.g. preventing fraudulent use of accounts);
- saving privacy and cookie preferences;
- filling in forms or initiating an action you request;
- completing and recovering a purchase you begin as a guest, including linking it to the account you create or sign into afterwards.
Without these cookies, we cannot provide certain core features, such as secure login, maintenance of your subscription session, or consistent delivery of pages you request.
Strictly necessary cookies are exempt from the consent requirement, but we still provide information about them in this Policy.
Analytics Cookies
These cookies help us understand how visitors use the Service so that we can improve performance, fix errors and plan new features. For example, they may tell us:
- which pages and features are used most often,
- how users navigate through the Service,
- whether certain pages generate error messages.
You can refuse them without losing access to the Service's main features. Where required by law, we only use these cookies with your prior consent.
We do not use analytics cookies to create identifiable user profiles. Pseudonymised analytics are collected to understand usage patterns. No data is linked to a named individual unless the user creates an account. Our analytics technologies do not track you across different websites or apps. Advertising-related tracking and measurement, where used, are performed only through the advertising technologies described in the "Advertising Cookies and Similar Technologies" section below and are subject to your applicable opt-out rights.
Advertising Cookies and Similar Technologies
These cookies and pixels — including the Meta Pixel and the TikTok Pixel — measure the performance of our advertising and help us show relevant ads on other platforms. They may share online identifiers and information about your activity with the advertising platforms named in our Privacy Policy. We enable advertising cookies for United States visitors only; you can opt out at any time via the Cookie Preferences control, and we do not set them for visitors outside the United States or where we cannot determine that you are located in the United States. We do not place advertising cookies or pixels on our questionnaire, photo-upload, or results pages, and we do not disclose health-related data to advertising platforms.
Legal Basis
The use of cookies and similar technologies is governed by:
- the ePrivacy Directive (Directive 2002/58/EC) as implemented in the laws of EU/EEA Member States,
- in the UK, the Privacy and Electronic Communications Regulations ("PECR"), and
- in the USA, the applicable regulations and consumer protection laws, including the FTC Act.
Where required by law, we will ask for your consent before setting any non-essential cookies (such as analytics cookies). Consent is collected through our cookie banner or settings, which:
- provide clear information about the categories of cookies and their purposes;
- allow you to accept or reject non-essential cookies;
- allow you to change or withdraw your consent at any time.
Withdrawing consent does not affect the lawfulness of processing that took place before the withdrawal.
Analytics and advertising cookies are non-essential. For visitors in the United States, we enable both on an opt-out basis and you can opt out of either at any time in Cookie Preferences. We do not set advertising cookies for visitors outside the United States, or where we cannot determine that you are located in the United States, and outside the United States analytics cookies are set only after you accept them.
Your Cookie Choices
You have several options to control or limit cookies.
Cookie Banner
When you first visit the Service from a new device or browser, you will see a cookie banner. You can:
- accept analytics cookies, or
- open the "Cookie Preferences" control and choose which categories you allow, including turning them all off.
You can also close the banner without choosing. Outside the United States, nothing non-essential is set unless you accept, so closing the banner leaves analytics and advertising cookies off. For visitors in the United States, analytics and advertising cookies are enabled on an opt-out basis, so closing the banner leaves them on until you turn them off in Cookie Preferences.
You can change your choices at any time via the "Cookie Preferences" control. If you delete cookies or use a different browser or device, we may need to ask you for your preferences again.
Browser Settings
Most browsers allow you to manage cookies via their settings. For example, you can:
- block all cookies,
- block cookies from specific sites, or
- delete existing cookies.
Please note that if you block or delete strictly necessary cookies, some parts of the Service may stop working or may not function as intended (for example, you may not be able to log in or maintain a session).
For more information, see your browser's help pages.
Third-Party Cookies
We may use third-party service providers (for example, analytics providers, security and performance providers) that place or read cookies on our behalf. For United States visitors only, advertising platforms — the Meta Pixel and the TikTok Pixel — may also set or read cookies on your device; these platforms are independent third parties rather than our processors, and we do not set them for visitors outside the United States.
These providers may process information such as:
- your device identifiers,
- browser type and version,
- approximate location (based on IP address),
- date and time of access,
- pages visited and interactions with our Service.
Where these providers act as our processors, they are bound by contractual obligations to use the data only on our instructions and for the purposes set out in this Policy and our Privacy Policy.
Some providers may be located outside your country. When data is transferred internationally, we use appropriate safeguards, as described in our Privacy Policy.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time.
The "Last updated" date at the top of this page indicates when this Cookie Policy was last revised.
If we make significant changes that affect how we use cookies or how you can control them, we will notify you appropriately (for example, via a prominent notice on the Service or by email).
Contact Us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, you can contact us at:
Hair Explained INC Email: privacy@hairexplained.io